Beautiful all-natural makeup
From finding the first organic BB & CC creams, fruit-dyed organic lipsticks and natural eye makeup, to the purest mineral foundation and -free nail polishes, we love leading the way in toxin-free beauty! A natural primer creates the perfect base for a flawless complexion. Whether you prefer sheer, light, medium or full coverage you’ll find a huge selection of foundations and tinted moisturisers suitable for all skin types and tones. Then comes the fun part! Finish your look with our natural eye makeup, lipsticks, glosses, stains, bronzers and blushers.
Nourish and protect
Why cover your skin and lips in nasty chemicals that we can’t even pronounce, when you could go natural? Our cosmetics contain organic ingredients designed to care for your skin whilst helping you look your very best. 100% Pure’s mattifying primer contains anti-oxidants such as organic white tea and acai berry oil. Rather than clogging your pores, choose a natural foundation enriched with vitamins that will nourish your skin, and our vegan lipsticks are rich in fatty oils to soften and soothe. Looking gorgeous without the guilt has never been easier!
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